Facebook Post Planner Calendar (Free Template): Plan a Month of Posts Without Guesswork

Plan your Facebook posts in one place—dates, post types, copy, creative links, and goals—using a simple calendar + checklist template you can copy into Google Sheets or Excel.

Try it now → or keep reading to see what’s inside and how to use it.

What is a Facebook Post Planner Calendar (Free Template)?

A Facebook post planner calendar is a repeatable planning system that helps you map out what you’ll post and when you’ll post it—before you’re scrambling at the last minute. Instead of keeping ideas in your head (or scattered across notes), you track everything that matters for each post:

• Publish date/time
• Post format (text, single image, multi-image, video)
• Topic/pillar (education, community, promo, behind-the-scenes)
• Copy + link + CTA
• Creative status (drafted / designed / approved)
• Owner + notes + performance fields (optional)

This template is designed specifically for Facebook workflows—especially for Pages and small teams that need clarity: “What are we posting this week, and is it ready?”

If you eventually want to schedule and auto-publish to a Facebook Page, PostQuickAI supports Facebook scheduling (text, photos, multi-image, and video). PostQuickAI is a paid product with a 7-day free trial, then plans start at $8/month.

How to Use PostQuickAI’s Facebook Post Planner Calendar (Free Template)

Step 1: Copy the template into your planning tool

Open the template page and copy the table into: - Google Sheets (fastest for collaboration) - Excel - Notion (as a database/table)

Tip: If you’re using Google Sheets, freeze the header row and enable filters so you can sort by status, owner, or post type.

Step 2: Fill in your “Planning Defaults”

Before you add posts, decide these 3 defaults (you can note them at the top of your sheet):

1) Posting cadence: e.g., 3×/week, weekdays only, or daily
2) Content mix: e.g., 70% value/community, 30% promotional
3) Core pillars: e.g., Tips, Proof, Product, People, Promo

Tip: Facebook rewards consistency. A smaller schedule you can maintain beats a perfect plan you abandon in week two.

Step 3: Add key dates and campaign moments first

Populate the calendar with anchors such as: - Launch dates - Events/webinars - Seasonal promos - Holidays (only if relevant to your brand) - Internal deadlines (creative approvals, asset handoffs)

Then build supporting posts around those anchors.

Tip: Add reminders 3–7 days before your main campaign post to warm up the audience.

Step 4: Plan each post using the “Post Checklist” columns

For each planned post, fill the essentials: - Post type: text / image / carousel (multi-image) / video
- Goal: awareness / engagement / leads / sales
- Hook: first line (what stops the scroll)
- CTA: comment / click / share / save / DM
- Creative link: file URL (Drive/Dropbox/Figma) so the team always has the latest version
- Status: idea → drafted → designed → approved → scheduled → posted

Pro tip: If a post isn’t ready, don’t guess. Set status to Blocked and add the reason (waiting on creative, legal, client approval, etc.).

Step 5 (Optional): Schedule posts in PostQuickAI

When your posts are ready, you can schedule them in PostQuickAI to publish server-side (you don’t need to keep your browser open). PostQuickAI supports scheduling to Facebook Pages.

If you go this route, treat your template as the “source of truth,” and use PostQuickAI as the “publishing engine.”

Note: Facebook Stories scheduling is not supported in PostQuickAI.

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The Facebook Post Planner Calendar Template (Copy/Paste)

A) Post Planner Table (recommended)

Copy this header row into a spreadsheet: